Launch to Long Term Success Maximizing App Engagement and Growth
summary
Built a companion app to present the talk and used AI to generate content, then breaks growth into four personas: ASO, growth, community and analytics. Recommends 25% of users open an app only once, invest in store visuals and keywords using tools like App Annie, put the paywall and payment info early, run experiments with use Firebase for A/B testing, track DAU/MAU and user acquisition cost, gamify features, use segmented push notifications, and ship both iOS and Android.
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chapters (13)
- 0:00Introduction and speaker intro
- 3:01App Store Optimization basics
- 9:14ASO visual strategy and keywords
- 15:30Conversion after app download
- 18:43Growth hacking user engagement
- 25:12Organic vs paid user acquisition
- 30:58Influencer marketing strategies
- 34:14User acquisition cost and metrics
- 36:42Gamification for retention
- 40:55Power of app notifications
- 44:53Social media and community growth
- 48:03Daily vs monthly active users
- 51:37Setting realistic growth targets
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