Developing for the rest of the World
summary
Company products already serve 217 countries, 34 languages and the talk gives concrete steps: extract string resources, add translator context, expect translation vendors to charge $0.08–$0.18/word, use ICU for dates/numbers and libphonenumber for formatting, enable RTL in the manifest and use start/end layouts, automate screenshots with Fastlane, handle payments with carrier billing or prepaid cards, and optimize images—WebP reduces size ~28% and progressive JPEGs yield ~25% smaller files, 90% faster p50 loads and 74% fewer errors.
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chapters (12)
- 0:00Introduction
- 1:51Localization basics
- 9:17Dates currency numbers
- 12:12Phone numbers formatting
- 13:35Sorting international text
- 15:44Machine interactions
- 17:11Right-to-left languages
- 22:57Font sizes and readability
- 24:03Testing localization
- 27:20Handling payments globally
- 30:11Performance in emerging markets
- 34:35User empathy and testing
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