Minting Supercars in the Metaverse
summary
McLaren launches a private Genesis drop of 2012 P1 NFTs in May, minting first to owners to seed an MSO Labs community and then opening to broader fans; engineering shops build 3D assets, infinite World supplies NFT infrastructure, content pipelines and a marketplace (atmakan.com), and McLaren links into 75+ licensed games and a new Discord. Known roadblocks are internal education, slow product gates vs web3 agility, and clunky UX; outcome so far is a working community and tech stack but ongoing iteration and careful brand-first strategy.
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chapters (8)
- 0:00McLaren’s NFT journey
- 3:42McLaren’s vision and NFT drop
- 6:12Infinite World’s metaverse role
- 9:02Building luxury NFT communities
- 13:01Metaverse strategy
- 16:51NFT collaborations and future
- 21:06NFT adoption challenges
- 23:55Metaverse in five years
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