Platforms of Mass Disruption - Web3 and Traditional Industries
summary
Auction houses report they sold a JPEG for $69 million (March 2021) and now run primary-market drops, galleries sign legacy painters to Art Blocks partnership projects, and a major auction house launches an NFT marketplace six months ago to marry curatorial standards with on‑chain drops. They show editions from 5 to 150 to onboard collectors, use wallet provenance so works are minted from artist wallet for easy authentication, and display generative projects in a Marfa gallery to test physical/digital presentation.
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chapters (10)
- 0:00Welcome
- 0:43Art world leaders
- 3:53Web3 disruption in art
- 7:44NFT stigma in art
- 13:08Digital art history
- 18:27Personal NFT collections
- 22:01COVID and crypto winter
- 23:52Verification in digital art
- 26:41Bridging collectors
- 31:12Closing remarks
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17mInspiring Change Through Art and Technology
34mDigital Art & NFTs: the case of Reasoned Art
