Digital Art & NFTs: the case of Reasoned Art

on YouTube ↗34m

" summary

Claims that NFTs are certificates (not the art) anchored on blockchain and IPFS, enabling provable uniqueness; cites $11bn NFT volume and a $69m headline sale. Built a curated marketplace and exhibitions connecting 70+ artists to collectors and brands (Adidas, Bulgari), plus digital-out-of-home showings in Rome and Milan. Pilots a Moniverse VR + NFT model: site-specific projection on monuments, a downloadable 3D/VR replica, and limited NFTs with revenue shared for monument restoration.

AI-written summary · about

" chapters (12)

1. 0:00Introduction and welcome
2. 0:52What is art?
3. 3:18Digital art as contemporary art
4. 6:29Problems with digital art ownership
5. 7:34NFTs as digital ownership solution
6. 11:55Reasoned Art and its mission
7. 13:20Curating digital artists
8. 15:27Companies and digital art
9. 20:01Moniverse project and future plans
10. 23:59Cultural heritage and digital art
11. 25:23Closing remarks and call to action
12. 25:45Q&A session

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