Virtually rewiring the business of fashion
summary
ORDRE digitizes wholesale fashion with a mobile capture rig called the orb that produces 360° product images and 360° video fed into a smartphone VR app and simple headsets distributed to 6,500 buyers. The platform links 1,500 showrooms to VR catwalks, designer video, line sheets and an iPad ordering app. Reported effects: higher online conversion and lower returns, plus roadmaps for virtual samples, fit avatars and touch simulation within two to three years.
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chapters (14)
- 0:00Introduction and poll results
- 1:08About Ord and Simon Locke
- 3:13Traditional fashion business model
- 6:42Disruption and online showrooms
- 8:07360-degree product capture with the Orb
- 9:55Virtual reality for fashion shows
- 11:18Designer interviews and line sheets
- 12:42Offline tech for physical showrooms
- 13:44360-degree in B2C and e-commerce
- 14:46Virtual samples and sustainability
- 15:49Virtual fit and avatars
- 16:11Virtual touch and fabric scanning
- 16:55Virtual runway and future tech
- 17:58Closing and Q&A
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