Future of Fashion - A Brave Outlook
summary
A startup-era fashion house describes building a live spray-on dress that solidifies from sprayed liquid into wearable fabric on stage — it works under pressure and reportedly generates 27 million euros impact value in publicity — and staging a legally-permitted 60-car drive-in show during COVID. Details include apple-leather bags, QR-based supply-chain transparency, a metaverse 3D runway with NFTs, in-store distribution (around 250–300 stores) and ongoing R&D to body-scan and print garments.
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chapters (6)
- 0:00Coperni brand vision
- 5:34GCDS and digital fashion
- 10:12Sustainability and localism
- 13:32A new creative renaissance
- 17:39Future projects and tech
- 22:22Inspiration from the past
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