Disrupting the global beauty industry
summary
Brand launches in Feb 2018 built on 30 years of wound‑care research and a clinical claim that the cream stimulates natural cell regeneration; testing uses a skin imaging machine and a filmed before/after documentary. Marketing runs a 27-day campaign tied to skin turnover, a three‑pronged influencer plan that lands Victoria Beckham and Kim Kardashian insta stories, and targeted long‑form content. Early case data cites an almost 80% improvement for one heavy sun‑damage subject; strategy is explicitly digital‑first with diverse models and awards-driven PR.
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chapters (9)
- 0:00Introduction to talk
- 0:45Beauty industry evolution
- 3:14Augustinus Bader launch
- 6:34Disruptive brand strategy
- 9:06Influencer and content approach
- 12:1927 days campaign deep dive
- 14:47Consumer feedback and science
- 16:14Other disrupting brands
- 18:21Key takeaways summary
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