AppAgent meets Small Giant Games: How to create a media plan for a global launch
summary
Game rebrands visuals after soft launch poor conversion, swapping dark RPG packaging for a lighter, friendlier style that lifts installs; team builds an in‑house analytics stack and models LTV to decide buy; media mix tests start broad—social, UAC and rewarded video—running 5–10 networks concurrently and profiling users by source; soft launch aims for 50,000 daily active goal (hundreds of new installs minimum) and concludes US prioritization and high budget needs enable a top‑10 grossing result and a Google award.
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chapters (14)
- 0:00Introduction and speakers
- 1:27Small Giant Games background
- 2:54Learning from past game failures
- 4:16Setting KPIs for soft launch
- 6:29Redesigning game packaging
- 8:34Selecting test markets for soft launch
- 9:39Soft launch acquisition strategies
- 11:04Testing multiple ad networks
- 12:11Evaluating network performance
- 13:39Budget allocation across networks
- 14:45Importance of marketing analytics
- 15:47Global launch media plan components
- 17:52Flexibility in global launch planning
- 18:56Recipe for global launch success
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