How Nvizzio increased day 30 retention by 50% with Unity's LiveTune
summary
Claimed D30 retention on Android rises from 4% to 6% (a 50% jump) after switching from slow build-time tuning to Unity LiveTune remote configs that adjust quality per device family, reduce crashes and raise frame rates. Revenue per EU triples after adding targeted ad placements and optimizing networks, with Unity Ads providing the strongest inventory. Built-in telemetry measures framerate, crashes and engagement; team iterates live and scales UA to ~1M new players monthly.
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chapters (10)
- 0:00Introduction and background
- 2:58Retention and monetization basics
- 6:27Meet Unity LiveTune
- 8:14Device-specific optimizations
- 10:02Impact on day 30 retention
- 11:27Ad monetization strategy
- 14:22Ad network performance balance
- 16:29Revenue growth results
- 17:35Ongoing optimization needs
- 18:18Q&A on multi-network tools
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