Unity Mobile Business: 5 things Pixonic does to retain users in War Robots
summary
Pixonic runs War Robots at ~100M installs with ~1.5M DAU and ~250k MAU and credits five concrete retention moves: daily replenished ad watches that let players double rewards or speed timers and raise monthly ad revenue ~10% without hurting retention; piling timer crates that stop at a cap and trigger push notifications, driving many short sessions and a ~+3% retention bump; a honor‑point progression that grants milestone crates and raises day‑1 retention ~+2%; and a starter‑pack de‑aggression that boosts early purchases and longer‑term retention.
AI-written summary · about
chapters (6)
- 0:00Introduction to War Robots
- 1:48Video ads for retention
- 6:33Supply drops timer system
- 11:10Meager achievements rewards
- 15:48Starter pack rework
- 19:04Q&A on design choices
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