In App Purchases vs Ad Monetization Time to Blur the Line?
summary
Etermax reports 80% of revenue from ads on Trivia Crack after 400 million downloads and 66 days at number one; the studio runs a custom mediation stack across dozens of partners to turn 500 million impressions per day into higher eCPMs, while avoiding SDK bugs that can crash apps. Experiments show video rewards boost revenue without harming retention, granular targeting using user‑generated content multiplies buyer bids, and Latin America yields about 1/8 the ad value of the US. video rewards
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chapters (14)
- 0:00Ad-based mobile gaming intro
- 3:20Mobile ad spending trends
- 6:30Ad monetization strategies
- 9:43Implementing ads: easy vs hard
- 12:31Tri Crack as ad platform
- 16:50Popular ad formats in gaming
- 18:37Ads impact on retention and revenue
- 21:53Future of AI and AR ads
- 25:25Q&A: premium vs ads
- 31:51SDK and mediation challenges
- 34:23Regional ad revenue differences
- 37:42Mobile ads vs TV advertising
- 40:18Q&A: premium game versions
- 44:52Closing remarks
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