How game technology can make TV reach new audiences
summary
A Norway startup raised about $20M to build live-capable real‑time rendering for TV using the Unreal Engine and a production product called Frontier. A pilot game show, Lost in Time, runs contestants on a green screen with physical props and a companion mobile app; Norway soft-launched and hit about 45% interactivity (vs an expected 5–10%). The system supports skill tournaments, team voting, synced mobile play, and was reused for a TBS Street Fighter broadcast.
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chapters (4)
- 0:00Start
- 10:07The Origins of this Technology
- 13:13Street Fighter Tournament Esports Broadcast
- 28:27What Advice Do You Have for People Who Are Doing Mixed Reality Projects
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