Shaping eSports right
summary
Activision Blizzard lays out a franchise model for a city-based Overwatch League that delays its public launch past the Q3 week but aims for major rollouts by year end, requires high entry investment and institutional partners, and expects franchising to fund stadium events and local marketing. Company points to prior work building MLG.TV, reliance on Twitch over linear TV for reach, the global Call of Duty World League roadmap, and a measurable rise in diverse audiences including many new female viewers.
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chapters (18)
- 0:00Introduction
- 1:13Major changes in eSports
- 3:23Grassroots vs corporate growth
- 8:01OverWatch League launch plans
- 11:20Team owner reactions to OWL
- 13:30Endemic vs non-endemic ownership
- 16:21Do eSports need TV?
- 20:00Mistakes non-endemic brands make
- 22:30Why OverWatch attracts diverse fans
- 24:56Blizzard’s inclusive community
- 26:21Franchise model challenges
- 28:48Can city teams fill stadiums?
- 32:40Biggest eSports trends ahead
- 36:13Is eSports at a crossroads?
- 37:43Is eSports sustainable?
- 39:08Other Activision Blizzard initiatives
- 41:20Q&A on eSports terms
- 45:15Future pay-per-view models
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