Why mobile gaming matters
summary
Activision runs a dedicated Call of Duty free-to-play group, with Call of Duty Online in China already live and western mobile entries in development, arguing mobile must be made for mobile rather than straight ports. User acquisition and marketing costs dominate budgets, so the company plans bigger mobile investment, heavier tech and infrastructure for synchronous competitive gameplay, and relies on live ops and microtransactions to keep communities engaged while adapting genres and controls for regional markets.
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chapters (10)
- 0:00Introduction
- 1:20Mobile gaming
- 4:15Acquisition strategy
- 5:30East meets West
- 8:18Third screen gaming
- 10:00Mobile eSports
- 12:35Investing in mobile games
- 15:12User acquisition
- 16:36Console games
- 18:12Audience questions
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