Best practices in finding a partner for your mobile game in the West and Asia
summary
Experience sourcing 20+ mobile games leads to concrete rules: get to prototype then beta with soft‑launch KPIs, prepare a two‑page pitch plus a one‑minute gameplay video, and target 30–50 potential partners to filter. Demand quantified marketing guarantees, milestone‑based advances, and a temporary 10–20% revenue share until recoup; carve out OS and geographic rights and keep IP. Build explicit escape clauses tied to DAU thresholds so rights revert if partners stop promoting.
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