How to get your western game published in Japan
summary
Chorus Interactive publishes eight Western indie games (six released in one recent year) and shows what actually works in Japan: chapter one free unlock IAP for premium titles like The Room, heavy reliance on PR and popular Let Play channels instead of costly UA, careful localization that turns an English joke into a Japanese one, occasional art tweaks (Kitty Powers gets redrawn), and app store pages built from composited artwork and dense explanatory screens to sell RPG-style progression and grind-driven retention.
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chapters (11)
- 0:00Start
- 0:21Publishing in Japan
- 4:00What's the Mobile Market like
- 5:57Top Twenty Top Grossing Titles in Japan
- 7:22Dragon Quest
- 11:29Localization
- 12:40The Font
- 14:20Art
- 14:53Kitty Powers Matchmaker
- 18:02App Store
- 20:25Design Your Game for Japan
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