How to break into the Chinese mobile market

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" summary

NetEase runs top two spots on iOS grossing with Fantasy Westward Journey and Westward Journey Online and its 163.com email service claims 800 million subscribers, so the company brings deep distribution and marketing. China has hundreds of Android app stores, Android distributors can take distribution cuts up to 60%, top 10 games capture over half revenue, players often spend long sessions — up to 6 hours — favoring social, VIP/pay-to-win systems, localized art, WeChat/Weibo integration, QR-driven installs, and local partner help plus possible government audits.

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" chapters (14)

1. 0:00Introduction
2. 2:07About NetEase
3. 4:18State of the Chinese market
4. 5:19Top games in China
5. 6:24Competition in China
6. 7:11App stores in China
7. 8:25Distribution in China
8. 9:35How to approach China
9. 10:18Start early
10. 11:54Art style
11. 12:21Suitable art
12. 13:33Colours
13. 14:16Free to Play
14. 15:04Social