Trends in the South Korean mobile game market
summary
Company history and hard numbers: started in 2000, now runs half a billion installs, 550 employees (1,200 after acquisition) and about $500M combined revenue; 15 branches and global live-ops backend serving 14 languages. South Korea is ~50M people with 25 million in Seoul, creating rapid word‑of‑mouth and chart turnover. Market is dominated by PC-to-mobile studios (Nexon ~4,500 staff, Netmarble ~3,500) producing hit action‑RPGs (Seven Knights, Dragon Blaze, Raven, HIT), one earning near $400M/year. Mobile habits include reset ma restarts and reliance on auto-battle for PvP.
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