What we learned during Tap My Katamari's soft launch
summary
Five month soft launch across Canada, UK, Australia and New Zealand (~1.1M users) focuses on actionable fixes: solidify your core (remove noisy features), clarify tutorials and UI, make purchases permanent or clearly valuable, and remove pay-to-avoid-punishment flows. Set low/mid/high KPI targets and change only to hit them. Use rapid qualitative checks via user testing (1 day turnaround) and a forums HUD icon to funnel feedback. Results: ARPDAU up ~260% and purchase conversion up ~230%.
AI-written summary · about
chapters (11)
- 0:00Intro
- 0:44About me
- 1:15Idle games 101
- 2:02Why they matter
- 3:10Overview
- 4:01Solidify your core
- 5:38Set targets
- 6:46Review
- 9:19Engaged players
- 10:51Forums
- 12:33Conclusion
related talks
49mMobile Pre-Launch Optimisation
37mKeep on Slicing - A Publishing Case Study
38mSoft Launch Planning and Risk Management
47mMastering LTV: Deconstruction of TapNation AB test process
20mDeconstructing successful Google Play game launches
19mLive operations: Bringing a seven-year-old game back to life
29mRunning tests in your games more efficiently
29mPanel: Beyond Downloads: The New Rules Of Games Marketing