Live operations: Bringing a seven-year-old game back to life
summary
A seven-year-old match‑3, Diamond Dash, proves to have 6–10k organic daily users and a core audience that is casual competitive rather than casual puzzle players. The team validates monetization by inserting rewarded ads on iOS, unites three legacy codebases into Unity re-codebase migration across hundreds of thousands DAU, and ships a full reskin rollback after mixed feedback. Result: engagement and ad bookings rise, lifetime value increases and CPI falls but not yet to target; next steps are ASO, playable ads and cross‑promo experiments.
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chapters (10)
- 0:00Introduction and background
- 1:35Game history and decline
- 3:43Player research and insights
- 6:34Casual competitive pivot
- 8:20Unity migration and validation
- 10:26Metrics and post-migration results
- 11:11Game reskin and player reactions
- 13:58Post-reskin outcomes and next steps
- 14:41Key takeaways and lessons learned
- 15:50Q&A session
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