live services game design with SimCity BuildIt
summary
SimCity BuildIt spends 18 months in development with repeated pivots and reimplementation, then soft-launches Oct 2014 and goes global Dec 2014; live service runs on a three teams: react, live ops, dev structure where the react team (live producer + customer support + netops) fixes urgent issues, live ops runs week-by-week campaigns and A/B tests, and dev ships roadmap features; the team invests in live tools and learns players via surveys, leading to a new Mayors competition boosted KPIs after adding competitive play.
AI-written summary · about
chapters (6)
- 0:00Introduction to live service
- 3:19Live service after launch
- 7:24Team structure and processes
- 10:17Game design in live service
- 13:33Player-first approach
- 14:42Q&A session
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