Challenges of opportunities of operating live games
summary
Long-running live games keep growing by testing ideas fast, listening to community + data, and giving teams safe space to risk; specific practices cited include rapid ideation with Crazy Eight, surveying players before UA and in-game IP work, and building tooling so local teams run events; IP integrations must fit the gameplay (example: Monster Hunter event becomes one of the best events) and need long lead times for approvals; tactics that revive churned players include themed campaigns like Booyah day and stronger brand play such as a merch store rollout.
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chapters (10)
- 0:00Introductions and roles
- 0:37Generating new ideas
- 2:52Evaluating game content
- 5:10Fostering team innovation
- 7:50IP collaborations and growth
- 12:17Strategic partnership advice
- 15:13Global market expansion
- 17:05Regional live ops strategies
- 20:11Scaling operations
- 22:19Risk management and lessons
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