The Middle East opportunity for mobile games

on YouTube ↗37m

" summary

Publisher Play 3arabi and Maysalward-style experiences report 3 million MAU across casual titles, monetizing roughly 90% from ads while RPG/strategy players drive in‑app spend. Key tactics: prioritize culturalization over literal Arabic translation, test pricing per country (Egypt needs micro‑billing), and use Google Play operator billing plus social channels (Facebook, Snapchat, YouTube) and owned creator channels. iOS users pay more; Android gives scale on lower‑end devices.

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" chapters (5)

1. 0:00Start
2. 11:31Marketing Channels
3. 17:56Marketing
4. 34:41The Gaming Lab
5. 35:41Gaming Summit

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