Facebook marketing 101 - Boost your revenues with high-value users
summary
Facebook launches full‑screen playable ads inside News Feed (lead video + short game demo + CTA) now available to all gaming advertisers; beta shows strong engagement when videos show progression and a clear hook. Platform adds value optimization with minimum ROAS bidding for in‑app‑purchase games and a retention optimization (day 2 & day 7) for hyper‑casual titles that only needs install and app‑launched SDK events. Benchmarks cited: day‑7 retention ~10–12% and day‑30 ~4–5%; Facebook Stories and family placements extend reach.
AI-written summary · about
chapters (8)
- 0:00Introduction and speaker intro
- 1:44Key challenges in gaming marketing
- 2:47Playable ads new format
- 7:00Stories format and growth
- 10:10Optimization solutions overview
- 12:17Retention optimization for hyper-casual
- 14:04Available and upcoming features
- 14:51Q&A on ad costs and competition
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