PGC Helsinki 2018 Pecha Kucha sessions: Ginx's Solenne Lagrange
summary
Argues that traditional media is not dead and still moves users by using TV spots, radio, magazines and VOD catch‑up to rebuild awareness, not just niche digital buys. Claims a TV push can make a title regain traction after falling off charts, that video content and timed TV/VOD placement outperform untargeted display for brand lift, and that combining magazine editorial plus broadcast delivers the most efficient brand building for millennial and mainstream audiences.
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