Unleash the power of operator data to convert 9x more paying users
summary
Bango uses operator payment data to identify high-propensity spenders and runs operator-delivered campaigns via the Bango marketplace connected to 40+ operators. Case study: Smule in Indonesia targets top spenders who never bought in-app, sends an SMS campaign offering 50% off a month, achieves ~1.9–2% CTR and 4.4% of clickers purchase, yielding 9x more paying users versus baseline; another campaign refines cohorts by past purchases and performs even better. Also flags transaction failures (Indonesia: ~80% failed) so operators and developers fix payment friction.
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chapters (9)
- 0:00Introduction to talk
- 1:09How operator data works
- 3:39Targeting paying users
- 7:28Segmenting user base
- 8:59Transaction success analysis
- 10:44Bango platform results
- 11:07Smule case study
- 18:22Rovio case study
- 20:32Q&A session
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