PGC Helsinki 2018 Pecha Kucha sessions: ZeptoLab's Dylan Tredrea
summary
Argues that revenue projections are a way to break a game into quantified risks rather than crystal balls, using analogues and blunt assumptions to connect what’s certain (can deliver a soft launch in six months) to what isn’t. Recommends focusing on two main inputs — DAU/ARP per user — asking peers for data, treating the model as a sales document, negotiating to match expectations, and above all don't overwork it so the projection helps sign deals and move on.
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