Influencer marketing: The ultimate management tool
summary
Agency program grows from 1 to 16 managers since 2017 and runs campaigns with thousands of influencers for clients like Gameloft and Big Fish, claiming platforms use AI and Big Data but still require manual management. Platforms offer self-service, full-service and hybrid stacks; the presenter warns platforms fail on large-budget campaigns and recommends merging data, creative and payments into influencer advocacy units. Key metrics: constant quality, stable views index and subscriber counts; prediction: higher content quality requires in-house creative skills.
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chapters (8)
- 0:00Introduction and welcome
- 1:28What is influencer marketing
- 2:33Agencies vs platforms vs in-house teams
- 5:31Automation types for campaigns
- 8:21Financial and legal considerations
- 9:02Key metrics for influencer selection
- 9:48Industry trends and future outlook
- 10:51Conclusion and Q&A
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