Employee advocacy: The journey to a social enterprise
summary
Companies see concrete ROI: employee sharing drives influenced hires and measurable pipeline uplift, with LinkedIn reporting 500% growth in advocacy programs and about 20,000 companies testing them. Programs use LinkedIn Elevate, assign curators (about 200 in one example), start small (dozens → 750 advocates), and report metrics like hires, engagement and leaderboards. Typical outcomes: higher applicant quality, faster fills, and clear cost-per-hire improvements.
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chapters (20)
- 0:00Introduction to employee advocacy
- 3:36Panelist introductions and backgrounds
- 5:02Starting employee advocacy programs
- 7:48Driving executive buy-in
- 10:12Content strategies for advocacy
- 12:39Measuring program success
- 16:55Advice for smaller enterprises
- 19:02Overcoming risk-averse environments
- 21:41Incentivizing employee advocates
- 24:09Pitfalls and lessons learned
- 26:22Handling negative comments online
- 28:10Linking advocacy to hiring
- 30:36Employee advocacy and diversity
- 33:10Training for advocates
- 34:58Content curation and segmentation
- 38:16Tool ownership and partnerships
- 39:20ROI and influence metrics
- 41:04Brand impact through sharing
- 43:15Internal content sharing
- 45:05Key takeaways and closing
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