Turning Users Into Advocates, at Scale
summary
Explains a playbook for converting users into active advocates by creating tight feedback loops, staged contribution steps, and earned rewards: shows how recognition and inclusion at Neo4j drove engagement, describes a campaign that produces 60 events on six continents and thousands of attendees for a community holiday, outlines incremental asks like Google-style nudges and an earn swag cadence tied to a print-on-demand storefront (referred to as cover), and reports these tactics scale engagement.
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chapters (20)
- 0:00Intro
- 1:03Karins background
- 2:47Karins experience with Neo4J
- 4:44Community ecosystem
- 6:15Community contributors
- 8:31Barrier to entry
- 10:07Minimize the barriers
- 15:14Motivations for contributions
- 17:41Earn Swag
- 20:39Global Graph Celebration Day
- 23:50Feelings of Tribalism
- 27:04Finding Small Contributors
- 29:01Conclusion
- 31:40RealTime Analytics Conference
- 35:56Working backwards
- 37:51How to replicate this
- 41:12Break it up
- 42:39Drive with empathy
- 44:51Starting a community
- 46:09Making it scalable
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