Hacking Communities: ROI of Belonging
summary
The talk presents concrete ways to increase community growth by investing in belonging: it describes a volunteer-driven onboarding flow, a lightweight onboarding website and role matrix, and local ambassador roles to reduce activation friction. It tracks a monthly retention metric and runs PayPal fundraising pipeline experiments, reporting measured increases in event attendance and volunteer capacity across Latin America over one year.
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chapters (5)
- 0:00Introduction to talk
- 12:16Community ROI explained
- 24:55Building belonging in communities
- 37:04Measuring success of community efforts
- 43:42Q&A and closing remarks
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