Is there such a thing as Community ROI (and what is it)
summary
Discussion argues you must define goals, audiences, and measurable outcomes (PRs, issues, pageviews, support tickets) before claiming ROI, noting roughly one in five active contributors produce measurable activity. Warns against one-stop startup platforms (risk of shutdown) and recommends open source or best‑of‑breed tools. Shows actual tooling: Savannah HQ as an internal CRM that automates contribution tracking, swag and now Salesforce integration, and Productboard pulling Slack/Discourse/StackOverflow feedback to prioritize docs — both deployed and useful.
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chapters (6)
- 0:00Start
- 37:13What Do You Measure To Determine a Return on Investment
- 53:09How Do People Frame the Purpose and Goals of a Community
- 1:02:00Improving the Health of the Community
- 1:15:27Trusting Your Community Manager To Know What Is Healthy and What's Not Healthy
- 1:17:47What Are You Giving Back to the Community
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