Scaling external advocacy without losing your soul
summary
A developer advocacy program replaces unsustainable solo travel — 39 events in three months becomes 34 delivered after recruiting student advocates — and then scales: 60 campus experts in 16 countries now run over 140 activities a year while 1000+ in training queue up. Core practices are specific: trust is central (delegated decision making), training as an open training on GitHub (private org, repo, PR-based exercises, badges, BEM bolter and gh-polls), partnerships (MLH, DigitalOcean), contractors for fulfillment, automated tracking, and reviewer paths — a working, repeatable system that measurably increases reach.
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chapters (7)
- 0:00Introduction to advocacy scaling
- 1:46Five-step framework overview
- 2:48Groundwork and strategy alignment
- 9:24Establishing trust with advocates
- 17:43Scaling through automation
- 26:28Iterating and future planning
- 28:11Call to collaboration
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