How to grow and use a strong community
summary
Built a global Mobile Marketing Meetup network that reaches 20,000+ members and consistently draws 100+ people to early events, using Meetup.com, cheap venues, two peer speakers and a yearlong calendar cadence. A separate Branch User Group community is maintained for customers. Webinars replicate meetup formats and work; an open forum fails. No vendor pitches, mixed panels (small app, media, large app) deliver practical tactics, and the community reliably upvotes launches on Product Hunt.
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chapters (21)
- 0:00Intro
- 0:55Madas background
- 1:47Branch
- 2:06Community
- 3:25Our first community
- 4:26Branch user groups
- 5:09Madas experience
- 5:29How to start
- 6:28Meeting people
- 10:26How weve used community
- 10:47Consistency
- 13:21Who is your community
- 13:31Meet ups in India
- 14:04Meet ups in SF
- 15:30Community is a beast
- 15:56You cant build with one goal in mind
- 16:51You can take a community that started in an initial medium
- 17:33Online community
- 18:18Community can be valuable
- 18:52How we use our community
- 19:56Outro
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