#LearnLikeAnOwner: Inspire employees to #MakeTimeForLearning
summary
Corporate CLO launches a daily-learning campaign called Learn like an owner using the company LMS OwnerVersity and the internal social feed the Ketchup app, logging 239 consecutive days and ~9,000 minutes of learning before the global launch. Campaign yields 300,000 views, 5,000 likes, 600 comments and 66% salaried uptake of the app; 24% of recorded time is on LinkedIn Learning. Employees pledge bronze/silver/gold time targets and senior leaders (CEO, CPO) publicly commit, creating measurable momentum.
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chapters (8)
- 0:00Introduction and speaker welcome
- 1:37Learning like an owner concept
- 6:12Time scarcity challenge for learners
- 11:36The dancing guy leadership lesson
- 20:54First follower joins the movement
- 24:44Global campaign launch
- 31:24Four takeaways and call to action
- 34:17Q&A session
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