Building a lot on a little: scrappy talent branding
summary
Builds a talent brand at Pinterest from one person to a three‑person function in a year, creates an EVP aligned to mission and values by partnering with 21st Century Brand, and recruits about 100 employee ambassadors from 150–200 nominees to amplify content. Uses a talent brand Tiger team and outsources video work to Hybrid and content to Job Portraits, migrates the careers site to a drag-and-drop platform to edit live, and runs employee‑spotlight videos and a Pinterest employment‑ads pilot.
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chapters (11)
- 0:00Introduction to Clara Timbi
- 1:11What is scrappy talent branding
- 3:37Instagram versus reality in talent branding
- 6:44Use your people to build networks
- 9:57Build an employee ambassador group
- 10:17Outsource hard skills when needed
- 12:02Case study employee value proposition
- 13:28Find allies and a Big Kahuna
- 15:58Bringing it all together
- 16:43Q&A session begins
- 37:09Closing remarks
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