Branding Is Your Secret Weapon!
summary
Claims a concrete record: 305 clients across 32 countries and almost 10 years on projects including Shark Tank work. Advocates specific tools like otter.ai to capture ideas, Dropmark to store them and AnswerThePublic to generate content questions. Cites measurable signals to watch—website traffic, inquiries and sales—not vanity followers, notes Pine streams to 35 countries and a single Instagram story that drives 10 sales. Urges investing in photos and building sub‑brands; it works.
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chapters (10)
- 0:00Welcome
- 4:55Keynote speaker Phil Palin
- 8:49Branding in 2022
- 18:57Three brand questions
- 23:11Positioning your brand
- 27:04Measuring branding success
- 30:55Brand with heart
- 36:54Photos in branding
- 41:55Sub-branding systems
- 45:44Question and answer session
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