How to Use Google to Audit Your Site for SEO
summary
Claims that Google alone surfaces real technical problems and opportunities, then shows how to prove them: use the site: operator and inurl searches to find thousands of filter and duplicate pages (one outlet had ~20,000 items, another had thousands of sort-and-filter URLs indexed); use Google Search Console plus crawlers like Screaming Frog or Sitebulb to spot subdomain duplicates, indexed print/PDF leaks, gclid/utm parameters, and lost referring domains (example: ~100 referring domains stuck on an old domain). Canonical, 301 redirects, 410s and JS removals noticeably fix indexing and rankings.
AI-written summary · about
chapters (19)
- 0:00Introduction
- 2:48SEO evolution
- 5:38Google’s site operator
- 9:51Duplicate content issues
- 12:40Internal search errors
- 16:15Search Console indexing
- 18:25URL parameter challenges
- 21:14Domain structures
- 24:27Redirecting domains
- 27:20Non-indexable content
- 28:45404 and 410 codes
- 30:29Server logs analysis
- 31:09Crawl budget strategies
- 32:53PDF indexing pitfalls
- 34:18Competitor analysis
- 36:27Google search risks
- 39:16Q&A
- 41:03SEO advice for beginners and essential tools
- 42:47Where to learn more about SEO audits and events
