Some People Excel at Automation and Some Don’t - Which One Are You?
summary
Starts with concrete automations, not buzzwords: pause ads under 0.1% CTR and increase budget 5–10% daily if CPA < €22, daily rules that actually ran. Shows Zapier and IFTTT flows — Zapier posts WordPress from Drive — plus PhantomBuster + Integromat sequences that scrape LinkedIn, write to Airtable, send connection requests, message accepters and convert them to meetings via Calendly. Mentions Leadfeeder, Omnisend, Wiser price-matching, an initial 15% LinkedIn acceptance climbing to >50–80%, and examples that routinely saved time and closed leads.
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chapters (15)
- 0:00Automation in marketing
- 1:24Speaker intro
- 3:54What is marketing automation
- 7:27Data-driven automation
- 8:11Workplace automation examples
- 10:38Content & social automation
- 13:28Ad campaign optimization
- 14:53Lead collection automation
- 17:00Lead scoring for sales
- 20:54Top automation tools
- 26:31Zapier & IFTTT basics
- 30:21Advanced automation tools
- 32:49LinkedIn lead gen
- 37:03Q&A on GDPR & messaging
- 44:30Closing & event promo
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