How to Choose and Manage Digital Marketing Agency
summary
Look for concrete commitments not marketing language ask for projected number of leads and an explicit cost per lead or cost per acquisition tied to agreed conversion rates require a list of priority keywords the agency will move and how those are measured insist on who exactly will work the account and sample weekly reports force creatives into the contract with a line item and budget roughly 20–30% creative budget and a specified cadence of variant testing
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chapters (7)
- 0:00Digital marketing agency intro
- 3:56Need for agency
- 10:16Choosing agency questions
- 15:41Evaluating proposals
- 24:38Defining KPIs
- 35:39Payment models
- 40:16Q&A
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