Marketing and Communications in the Fintech Industry
summary
Agency runs a database of 2,000 influencers and vets for engagement rate, industry fit, post duration, repost rights and exclusivity; uses PitchBook to target investors by who backed competitors; combines SEO and PPC (organic 42% / paid 53% claimed, combined exposure ~95%); pushes video blogs in five languages (Russian Korean Mandarin Japanese English) and influencer reviews; a $100 crypto giveaway yields ~100k views and ~5k followers; press placements trigger investor calls for clients.
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chapters (13)
- 0:00Introduction
- 3:10About Nikita
- 13:55Email Marketing
- 15:05SEO and PPC
- 16:15Video Blogs
- 18:25Brand Ambassadors
- 19:50Press
- 21:10Themes
- 21:47Theme Example
- 22:37Campaigns
- 23:44CEO Profile
- 25:27CEO Strategies
- 26:56Conclusion
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