Digital Marketing Europe 2022
2022-03-29..2022-03-31
-- online --
[Digital Marketing Europe 2022, Digital Marketing Europe 2023, Digital Marketing Europe 2024, Digital Marketing Europe 2025, Digital Marketing Europe 2026]
who it's for
seo specialists, paid social managers, content strategists, growth marketers, marketing analysts, ecommerce managers, digital pr specialists, digital marketing agency managers
topics
brand SERP on Google; Google site SEO audits; Facebook ads with advertorials; TikTok lead generation; first party data strategies; multilingual content strategy; predictive marketing analytics; behavioral analytics for marketing; organic content hubs scaling; digital out of home advertising; performance branding on Facebook and Instagram; gaming marketing introduction
| title | author | length |
|---|---|---|
| Sanjay Sauldie | Sanjay Sauldie | 58m |
Claims a 24 key technologies framework called transruption and a score that tells which to adopt or skip, and shows concrete builds: a service robot works… | ||
| Your Brand SERP on Google Is the Most Important KPI You Never Looked At | Jason Barnard | 47m |
Claim: an exact‑match Brand SERP is the crucial, overlooked KPI and it improves conversions by reflecting and shaping the digital ecosystem. Uses: Calicube Pro… | ||
| The 7 Sins of Growth Marketing - Pitfalls & Opportunities for Success | Ferdinand Goetzen | 50m |
Seven concrete failures and fixes: wasteful ad spends vs a repeatable experimental framework that tests small then scales; data overload and the 40 to 70 rule… | ||
| How to Choose and Manage Digital Marketing Agency | Giedrius Morkūnas | 43m |
Look for concrete commitments not marketing language ask for projected number of leads and an explicit cost per lead or cost per acquisition tied to agreed… | ||
| Scaling Facebook Ads With Advertorials | Arnas Klasauskas | 45m |
Claims a 2.1x average ROAS lift and a hair product case hitting ROAS 3.5 with CPA DKK 504 after 582k spend versus the client setup at 880k. Uses Facebook… | ||
| Get Your First 1000 Subscribers: The 7 Vital Elements to Growing a YouTube Channel | Clarice Lin | 46m |
Concrete roadmap: pick a tight niche (one to three related topics), do keyword research, plan in a Google Sheet, publish one quality video a week, promote it… | ||
| How to Create an SEO Content Strategy for Your Startup From the Scratch: Free Templates Included | Yagmur Simsek | 48m |
A step‑by‑step roadmap appears: a free Google sheet with templates for goal setting, a content audit and briefing checklist, and a production calendar… | ||
| Some People Excel at Automation and Some Don’t - Which One Are You? | Aurimas Paulius Gircys | 45m |
Starts with concrete automations, not buzzwords: pause ads under 0.1% CTR and increase budget 5–10% daily if CPA < €22, daily rules that actually ran. Shows… | ||
| Creating digital PR strategies to navigate the ever-changing news agenda | David White | 45m |
Claims a three‑part PR approach — planned campaigns, proactive repurposing of existing content, and reactive social listening — that de‑risks work and keeps… | ||
| AI in Digital Marketing: Benefits and Use Cases | Ignas Šimkus | 44m |
Claims concrete wins and practical limits: historical demos like Deep Blue beating Kasparov and Roomba launching demonstrate applied AI, search and voice… | ||
| Consumer Intelligence and the Age of Predictive Marketing Analytics | Rami Deeb | 43m |
Claims that brands can move from reactive to proactive by combining data, tech and people with specific tools: Talkwalker’s platform and proprietary AI… | ||
| 3,118 Opt-ins in 7 Days at £0.54/Lead While Beating FB Ad Fatigue | Sarah Sal | 39m |
Claims a campaign hits 3,108 opt-ins in 7 days at £0.54 per lead by using long copy + storytelling and iterative creative tests via tools like AdEspresso… | ||
| Lifetime Value and the Actual Costs of Acquiring Customers | Russell McAthy | 45m |
Explains how marketing attribution links MarTech web analytics and CRM with pseudo‑anonymized IDs and feeds machine-learning attribution back into Google Ads… | ||
| A Proven Blueprint for a Scalable Content Strategy | James Brockbank | 48m |
A new site called The Family Vacation Guide grows from launch to 300,000 monthly organic sessions in eight months by publishing at velocity and following a… | ||
| Using Search Data to Power Your Marketing Strategy | Charlotte Tomlinson | 45m |
Presentation shows how to turn search logs into strategy using tools like Google Trends, Google Search Console, Ahrefs and SEMrush and Google Market Explorer… | ||
| Why UX Matters: The Chips & Pickle Story | Dean Schuster | 50m |
Argues that tiny UX and process choices cause big harms, documenting a retail case where a chips and pickle button forces unwanted items, the Hawaii false… | ||
| The Neverending Customer Experience | Adam Greco | 58m |
Claims a concrete framework: a transruption score built from 24 key technologies that agencies can plug into and resell. Shows real builds — a service robot… | ||
| The Future of Search and SEO | Panel Discussion | Clarice Lin, Jason Barnard, Dan Taylor, Sanjay Sauldie | 47m |
Panelists report concrete experiments: Google’s MUM multimodal model pulls across text, video and images; templated entity home pages plus schema correct… | ||
| By Enrico Pavan | Enrico Pavan | 45m |
Case study details actual setup results not high-level promises: GA4 + UA dual tagging via Google Tag Manager feeds CRM and data lake, a BigQuery + Python… | ||
| How to Use Google to Audit Your Site for SEO | Krzysztof Marzec | 46m |
Claims that Google alone surfaces real technical problems and opportunities, then shows how to prove them: use the site: operator and inurl searches to find… | ||
| Branding Is Your Secret Weapon! | Phil Pallen | 01h 01m |
Claims a concrete record: 305 clients across 32 countries and almost 10 years on projects including Shark Tank work. Advocates specific tools like otter.ai to… | ||
| Let's Play! Introduction to gaming marketing | Piotr Bombol | 47m |
Marketing claims: 3 billion monthly players and 1.4 billion monthly viewers with gaming watch time doubling on YouTube in two years; tools used: Fortnite… | ||
| Behavioral Analytics: Stop guessing. Get clarity. | Ravi Yada | 46m |
Shows concrete outcomes and tools: a free Microsoft Clarity product that captures session replay and heat maps, highlights friction with rage clicks and dead… | ||
| SEO in 2022 - Cores, Spam, MUM and Other Updates That Shape Our Strategy | Nikolaj Mogensen | 46m |
Google adds a MUM 1000x more powerful AI that is multimodal and surfaces translated non‑local pages, and the link spam approach now nullifies bad links instead… | ||
| Tiktok Leadgen: How to Generate Thousands of Leads Daily | Roman Ihnatenko | 48m |
Claims a roster of lead-gen funnels that hit roughly $500k–$650k/month ≈ 5k–10k leads/day, running on TikTok business accounts with a rep and credit line… | ||
| Building 1m+ Session a Month Organic Content Hubs | Dan Taylor | 46m |
Claims a 1 million organic sessions per month content hub built for a large SaaS company and shows what actually made it work: keyword and People Also Ask… | ||
| By Brendan Almack & Lorna Noone | Brendan Almack, Lorna Noone | 44m |
Argues that building first-party data and an integrated email stack replaces brittle third‑party cookie targeting, shows a case study that uses Constant… | ||
| Stand Out By Building A Purpose Driven Brand | Alexander Novicov | 49m |
Three concrete moves: get clear on your values — pick one cause tied to why the business exists; use creativity to tell your story — build a creative brief… | ||
| Futureproof your Paid Search | Gregory Holland | 42m |
Claim: merge broad match modified into phrase forces embracing pure broad and automation; tested fixes: consolidate campaigns by KPI, put all match types in… | ||
| How Our Ecom Marketers Switch to 1st Party Data to Prepare for the Death of 3rd Party Cookies | Vlad Zhovtenko | 46m |
Claim: e‑commerce teams move from third‑party cookies to UTM parameters and server‑side tracking, ingesting raw click and conversion logs into a first‑party… | ||
| How to Develop a Successful Multilingual Content Strategy | Silvi Nunez | 47m |
Claims that consumers prefer buying in their language and will pay more and that international SEO still yields untapped opportunity backed by a concrete smart… | ||
| Facebook & Instagram: Strategies, Perspectives and Trends 2022 | Simon Beyer | 46m |
Meta stock plunges 26% in one day after daily active users stall and platforms face privacy shifts; TikTok hits 1 billion users and is forecast to 1.5 billion… | ||
| Internet of Screens | Dimitri Gärtner | 46m |
Claims a networked app for public smart TVs that stitches thousands of venue screens into an ad inventory, running via a cloud-backed ads manager like… | ||
| Facebook and Instagram trends in 2022 | Panel Discussion | Simon Beyer, Phil Pallen, Alexander Novicov, Sarah Sal | 46m |
Panel lists concrete wins and headaches: one account moves from $0.40 to $0.18 return per dollar spent on Facebook ads, TikTok gives cheap organic reach and… | ||
| Not Your Mother's Billboards: Adding Digital Out of Home to the Media Mix | Stephanie Gutnik | 47m |
Claims that digital out of home is buyable like other channels and measurably moves both upper and lower funnel: programmatic DOOH driven by real‑time triggers… | ||
| How Selfish Are You? | Martin Greif | 48m |
Claim: marketers are naturally selfish but fixing that—by aligning user intent, experience and company goals—raises real metrics. Uses analytics, heat maps and… | ||
| How to Deliver Successful Facebook Ads After the Cookie Apocalypse/iOS Update | Veronica Gentili | 44m |
Shows concrete fixes: implement the conversion API alongside the Meta Pixel, verify domain and set the aggregated event measurement priority properly, and… | ||
| The Next Level of Outbound Digital Marketing - Scraping + Using Big Data + Hyperpersonalization | Taylor Ryan | 36m |
Claims a repeatable B2B outbound stack: burner domains plus 60+ day email warm-up, scraped targets from LinkedIn Navigator and job boards as intent signals… | ||
| Performance Branding on Facebook and Instagram | Simon Beyer | 24m |
Argues that merging branding and performance matters now, because users move into discovery mode and attention per post is tiny, about 1.5 seconds per post… | ||
| Rank for More Keywords: Mindset, Semantic Optimization, and Advanced Interlinking | Kyle Roof | 30m |
Claims 400 single variable tests and a U S patent on detecting ranking factors support the methods which aim for >70% success not vague tips. Practical steps… | ||
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