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Digital Marketing Europe 2023

digital marketers, marketing managers, content strategists, performance marketers, crm managers, ecommerce managers, product marketers, marketing technologists

conversational commerce and messaging; voice cloning for marketing; image generation for assets; LLM-powered PDF Q&A; automating SEO meta descriptions; site migrations and 301 redirects; chatbots for customer service; SlidesGPT and deck automation; prepaid blockchain RTB; smart contracts for ad payments

titleauthorlength
AI is eating the world (and Google)Bastian Grimm01h 09m
Claims and demos focus on concrete outcomes: voice cloning via 11 Labs works in 10–15 minutes from public samples, face swaps run on a free framework called…
Talk on
The Power of Critical Thinking in Your Digital Marketing TeamsChris Simmance01h 03m
Promises a usable framework not fluff: a repeatable checklist of who what where when why how questions, concrete handling of site migrations and 301 redirects…
Talk on
ChatGPT - and How we Can Benefit from itSanjay Sauldie01h 16m
Claims that ChatGPT is essentially predictive text and already handles customer service, campaign planning, personalized marketing, SEO meta descriptions and…
Talk on
Conversation Is the Next Big InterfaceMichiel Gaasterland55m
Argues conversation becomes the primary interface and conversational commerce can pull shoppers back from stores: claims include 5 billion messaging users, 4.2…
Talk on
Digital Advertising A.D. - Let the house burnJacek Studzinski57m
Claim: digital advertising is broken and web3 offers a practical fix. Describes a working architecture: prepaid blockchain RTB that links bidding, serving and…
Talk on
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