Digital Advertising A.D. - Let the house burn
summary
Claim: digital advertising is broken and web3 offers a practical fix. Describes a working architecture: prepaid blockchain RTB that links bidding, serving and instant on‑chain payments so invoices clear in hours not months; immutable transaction ledger for transparent spend and fraud reduction; smart contracts and DAOs for automated payouts and governance; wallet‑based privacy tokens and niche networks (medical metaverse) for compliant targeting. Reports 4–8 minute blockchain latency versus weeks of legacy reconciliation.
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chapters (6)
- 0:00Introduction
- 3:26Advertising industry’s illness
- 10:15How advertising destroys user experience
- 23:35Advertising treats humans as milk cows
- 26:47Web3 for advertising
- 41:40Q&A
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