Understanding Your Core
summary
Starts freelancing in 2010, builds client work across agencies then launches Animatable demos with patents and investor pitches but the founding team chooses not to take VC money so the product never ships. Picks up Instagram around 2011, grows to 180,000 followers and lands paid projects and billboards for Red Bull, Tourism Ireland, Vitamin Water and a gallery show at Le Meridien. Opens retail business Whosit & Whatsit in 2013 with a model where designers pay £30/month, set prices, and receive monthly payouts.
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chapters (8)
- 0:00Introduction
- 1:23Childhood experiences
- 5:57Core traits of success
- 9:27Self-employment path
- 18:33Building a product
- 26:24Instagram photography
- 34:49New business design
- 43:51Key takeaways
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