Dev and Marketing - A Misunderstood Love Story
summary
Development and marketing converge around measurable, automated hacks: marketing shifts from untrackable TV to madman to math man analytics, and developers often collect the wrong data for business needs. Examples: Airbnb automated Craigslist emails and hacked the Craigslist form, YouTube grows via embeddable iframes, and a startup ships Simplewish used by Austrian Airlines in production for six months. The necessary role is a growth hacker combining marketing mindset, startup risk tolerance and engineering to build, track and iterate features.
AI-written summary · about
chapters (11)
- 0:00Intro
- 0:50Who loves marketing
- 2:00The story of marketing
- 4:20The story of developers
- 5:15The love story
- 7:50Examples
- 9:47Simple Wish
- 11:25The Perfect Hacker
- 12:55The Future
- 14:05Potential Pitfalls
- 15:20QA
related talks
05mWhy Marketing Matters
35mIterating on Developer Marketing ... with Metrics!
40mHow to market to developers during a recession
17mMarketing that makes sense for you/your project
43mMeasuring your Developer Experience Journey
22mA CEO's perspective on dev rel, dev experience and ROI
35mBuilding Effective Developer Experience
43mPanel Discussion: Marketing is Essential (and Not Sleazy) for Open Source Projects