Why Marketing Matters
summary
Central claim: more and better marketing → more and better adoption because time spent upfront on audience, value, and message reduces wasted engineering effort. Practical work listed includes personas and messaging, distribution choices, docs, launch logistics, and audience research — all non-coding tasks that often exceed coding in effort. Uses a farming parable to show "build it and wait" fails; argues intentional practice and measurable outreach turn good software into something people actually find and use.
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