Mobile business keynote: Games monetisation beyond ads
summary
Unity Ads outlines concrete alternatives to banner/video ads: in-game placements that surface branded items and IP promotions, a real-time-bidding pipeline (Unity Ads RTB) for buying those impressions, and SDK hooks to track purchases and events. Case studies show integrated promo units and timed offers lift engagement and revenue — internal tests report uplifts of over 50% on some metrics. Practical notes include device profiling, graphics settings impact on performance, and A/B-testing flows for placement and pricing.
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chapters (8)
- 0:00Introduction to mobile games monetisation
- 4:14Unity Ads and game monetisation
- 10:05In-game promotions and placements
- 16:04Game performance and optimisation
- 23:00Graphics settings and user experience
- 28:08In-game ads and player engagement
- 33:20Real-time bidding and game performance
- 37:03Q&A and closing remarks
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