Data-driven optimisation for in-app purchases and gameplay
summary
Unity Analytics adds a built-in pipeline to instrument IAPs across Apple, Google and Facebook and exposes two products: IP Promo as an in‑game ad unit to surface purchases (shown increasing ARPDAU in examples) and Remote Settings to change gameplay config without new builds. An A/B experiment with four variants is demoed: control plus three treatment groups using integer flags, tracking day‑1 retention and revenue; SDK integration, automatic assignment and significance reporting run server‑side.
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chapters (10)
- 0:00Introduction
- 2:14Monetization tools and LTV
- 3:59IAP promo introduction
- 5:46IAP promo best practices
- 6:09Retention with remote settings
- 7:55A/B testing gameplay
- 9:01Demo: Remote settings config
- 10:26Demo: A/B test setup
- 14:33Summary and roadmap
- 15:41Q&A
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